Did you know that Twitter handles more search queries per month than Yahoo! and Bing combined?
I know many out there have been simply using Twitter as a social tool – chatting with others and keeping in touch with my wolf pack – and for some reason it doesn’t occur that Twitter is also a powerful research tool.
Well, Twitter: message received.
Don’t just use Twitter to make connections: use it to stay on top of the latest trends in your industry, learn new skills, and become the entrepreneurial rock star you’ve always wanted to be.
Below are 20 hashtags you can use on your quest for total world domination.
|#B2B||Business to business.|
|#B2C||Business to consumer.|
|#business||Business news & resources.|
|#consumers||Discuss buying behaviors.|
|#DIY||Combine with other business hashtags to learn new skills.|
|#entrepreneurs||Meet others launching & running their own businesses.|
|#HowTo||Combine with other business hashtags to learn new strategies.|
|#innovation||Learn about others breaking the mold in their industry.|
|#marketing #mktg||Marketing news, resources and best practices.|
|#networking||Online & offline networking tips and best practices.|
|#retail||Links & resources for the retail industry.|
|#smallbiz #smallbusiness||Tracks conversations & small business resources.|
|#socialmedia #sm||Insights & advice to refine social media strategy.|
|#startup #startups||Startup news, resources and advice.|
|#tutorial||Combine with other business hashtags to find specific tutorials.|
Chances are, as a small business owner, at least some part of your day is spent pondering exactly how to make your business stand head and shoulders above the rest.
It’s an important question and well worth whatever time you devote to answering it. Fortunately there are a few simple things you do right now, using social media, that will likely put you ahead of your competition, or at least on an even footing.
You should have a voice. One of the most important elements every business needs is a unique voice and personality. This is especially true online. People want to connect with other people, not nameless, faceless companies. Small businesses can set themselves apart from the pack by standing for something. What separates the companies with fans, from companies that compete on price is that they believe in something bigger than themselves.
One of the best ways to connect with people is to engage them emotionally is by sharing a common bond and rallying against a common threat. This gets people to “buy in” emotionally and you’ll have a better chance of standing out from everyone else and sticking in their minds.
There’s no better tool for these things than social media!