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Chances are, as a small business owner, at least some part of your day is spent pondering exactly how to make your business stand head and shoulders above the rest.

It’s an important question and well worth whatever time you devote to answering it. Fortunately there are a few simple things you do right now, using social media, that will likely put you ahead of your competition, or at least on an even footing.

You should have a voice.  One of the most important elements every business needs is a unique voice and personality.  This is especially true online. People want to connect with other people, not nameless, faceless companies. Small businesses can set themselves apart from the pack by standing for something. What separates the companies with fans, from companies that compete on price is that they believe in something bigger than themselves.

One of the best ways to connect with people is to engage them emotionally is by sharing a common bond and rallying against a common threat.  This gets people to “buy in” emotionally and you’ll have a better chance of standing out from everyone else and sticking in their minds.

There’s no better tool for these things than social media!

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