Blog - Warhorse Marketing

Reputation Matters: What Are They Saying?

There are many ways social media supports small businesses.  One of the biggest ways is by helping you establish a name and reputation so you will be seen as an authority in your industry.

 Social media is digital “word-of-mouth” advertising.  You may offer great services or a awesome product with a solid customer base but if you want to expand, then it’s important to use your happy customer experiences to your benefit! You want their friends to have the same great experience they had, right?

There are many ways to transition an established offline reputation into online revenue simply by sharing relevant content, engaging in conversation and leveraging marketing collateral.  Another way to get your name out there, is by offering incentives to your current customers for check-ins, comments, posts, ratings, etc. to really give your brand a boost in the reputation department.

What’s being said about you or your company is very important and should be monitored closely on social media and online. Providing quick responses, resolving problems on a daily basis and always exceeding the expectations of your client or potential client will certaintly boost your credibility.

Word of Mouth advertising is the best!

Do you know what is being said about your business? Social Media is a critical aspect of monitoring your online reputation.  A worth while investment, reputation management can make or break a small business.

Consistentcy and creative find ways to utilize the different platforms to build your brand’s reputation are also key!

It can be difficult at times, to watch for every comment, message, mention, share, rating, etc while you are trying to actually tend to the business of your business! Finding or creating content that is informative and engaging can be time consuming as well.

Warhorse Marketing understands! Let us do what we do best, so that you can do what you do best! Contact us today for a FREE social media and online presence evaluation.

Reputation Management: I Need Help With Yelp!

Yikes! I need help with Yelp!  

This is a statement we hear pretty often once a business owner realizes that the reviews on YELP, Goole+, CitySearch, etc. are less than desirable.  Reputation management has become very important for business online searches.  There was a time when what others said on YELP, Google Reviews, CitySearch and the like only matter if one went to that site to see if you were given a review.  Now, well it’s a whole new ball game.  These sites are affecting the bottom-line for business.  The reviews are popping up on the first page of a Google search and they are hindering any business that doesn’t have a good rating.

This has created yet another task for the business owner: monitor their ratings on all of these sites, put a plan of action into place to make sure that their (satisfied) customers are giving those good ratings and of course responding and attempting to resolve issues stated in a negative rating.  The rules about deleting or moderating false reviews are strict! Basically the sitesrefusse to remove negative reviews unless it breaks the website’s rules. Don’t count on being able to have those kind of reviews removed BUT we can shed some light into the tunnel with a few tips to handle negative reviews on Yelp, Google+, CitySearch, YellowPages, etc.


Claim Your Business Page On Yelp, Google+ Or Any Review Site

First and foremost, claim your Yelp, Google+ or any review site business listing because it will allow you to communicate news to customers and respond to reviewers. You will also be able to control your business details and make changes as necessary. Not to mention, in the event that you do attempt to have a review removed, the site won’t even consider it if  you haven’t claimed your listing!

Here is how to do it:

  1. Go to www.yelp.comwww.google.com/business/placesforbusiness/ or do a Google search for the appropriate review site.
  2. Search for your business. Click on it when you find it to bring up your business page.
  3. Within the profile you’ll have the option to claim your listing.  Just look for a link that says something like “Is this your business?” or “Manage this page.”
  4. You’ll then be asked to enter some simple information about your business.
  5. Upon filling in all required fields, you’ll have to complete an authentication process over the phone or potentially via snail mail. When your phone rings, which will be almost immediately after entering your phone number, enter the confirmation code provided.

​ Responding To Negative Reviews

You know the saying,” You can’t please everyone!”  Well, this pertains to business.  I don’t think that there is a business in existence that has never made a mistake or had a customer that just couldn’t be pleased.  It’s to be expected to a certain level, but what prevails is how a business went about trying to make the error right. People tend to make a big fuss when something isn’t right- you just need to make a big fuss to make it right publicly.

Resolving False Reviews

I am sure the majority of us have someone tell a completely fictional story about you (think back to middle school) unfortunately, this happens in the business world as well.  There are people out there who will give a totally false review about your business.  The bad thing about that it that most review sites only delete reviews if they are profane.

So what do you do if this is the case for you? Respond! A public response explaining that the review is false and professionally explaining why it is false is necessary.  Clarifying the false review is not going to boost your rating, nor will the review will be removed but it will show that you  made it a point to address the review.  Many people want to know that if they have an issue that you will at least respond. The best way to discredit false reviews is to have plenty of positive ones.

Managing Your Reviews – Yelp, Google+ YellowPages, CitySearch, Angie’s List, etc.

Some say ignorance is bliss but not in the case of  bad reviews.  You must consistently monitor all these review sites for new reviews.  If you don’t have enough positive reviews, just one negative review could seriously damage your reputation and could cost you many potential customers.


Your reputation means everything when it comes to being a successful, dependable and reputable business. At Warhorse Marketing, we can be the tool that assists you in monitoring, improving, defending and repairing online reputations and reviews.  Imagine having your own online marketing and PR team that manages all your reviews, effectively resolving negative customer experiences and building a broad volume of positive reviews from your actual clientele! Contact us today for your free reputation management consultation!

You Get What You Pay For!

There are many facets that make up Warhorse Marketing Corp.  A few of the services we offer include professional social media marketing management, web design, and SEO services, just to name a few.  To take a look at all of the services we offer, click here. One of the most beneficial services we offer is continuing education seminars for attorneys in association with Dr. Lance Platt of Platt and Associates.

Lance Platt is a renowned expert and in the words of one of his clients:

“Dr. Lance Platt is nationally recognized as the foremost expert for training practitioners and instructors in NHTSA standardized field sobriety testing (SFST). His advanced degrees (Masters level and Ph.D) in teaching have helped him reach the pinnacle position in America as a trainer of any person wanting the inside story about the reliability and validity of these roadside agility exercises when administered by marginally trained police officers. An added “plus” for Lance is his prior work as a police officer in Texas, which helps him relate well to law enforcement officers. This prior experience in the field also helps Lance deflect a prosecutor’s questions about the basis of his opinions given at pre-trial motions or at trial of a case involving field sobriety testing.”

When you, as an attorney, invest into yourself by taking these courses, you can easily justify your rates to your clients.  You increase your value and you can increase your fees.  The saying “You get what you pay for”, is certainly true when it comes to attorneys.  Clients pay for experience, knowledge, training and certifications.  If you don’t have those, what makes you better than the next attorney? The courses are proven to help attorneys win more cases.  Take a look at what other clients are saying about Dr. Lance Platt and find out more about him here!

Next month, we are offering two DRE Overview Courses.  The first class will be in Philadelphia on September 20-21, 2013. We will be in West Virginia on September 24-25, 2013.  We are offering these courses at a reduced rate if you register before September 1, 2013 as part of our End Of Summer Promotion, so reserve your spot today!  For more information on the courses we are offering, click here!

Social Media Support For Dorner

Social media can certainly be a way to generate a buzz.  It is a powerful tool to get the word out about anything you want people to know about.  One of the hottest topics on social media is the Chris Doner case.  It seems that he has gained quite a following in his death, as being one who was a “good guy gone bad” in his attempt to expose corruption within the LAPD.

Surely more and more will come out about this case and the facts surrounding it in the days to come.  How do you feel about this case getting so much attention and support through social media?  Do you see Dorner as a “cop-killing lunatic” or do you see him as a vigilante of sorts who had enough?

Seeing how much support he has through social media should show you the power social media has today.  What are you doing to spread the word about your business through social media? Are you using this tool to maximize your potential?



Social Saavy Nuns

When Sister Elaine Lachance devoted herself to a religious life straight out of high school in 1959, her religious order had more than a dozen convents in the U.S. with nearly 260 sisters.

Today, the Good Shepherd Sisters of Quebec, based in Canada, has just five convents in Maine and Massachusetts with 56 sisters. The youngest is 64 years old, and it has been more than 20 years since a new member joined.

Rather than leave the future of the convents to prayer and chance, Lachance has turned to the Internet. She is using social media and blogging to attract women who feel the calling to serve God and their community.

She says she had her awkward moments when she began using Facebook and writing blog posts.

“But I knew I had to go there, that I had to do it,” said Lachance, who turned 70 on Sunday. “You have to go where the young people are. And that’s where they are.”

This is a great example of finding out where your target market is and then going to them to bring them to your business, or in Lachance’s case, convent.

The fact is people, old and young, believers and non-believers are on social media.  If you aren’t there, then you are missing prospects.  You aren’t coming close to reaching people who may not even realize that you have something to offer that they can benefit from.  Now is the time, to get involved with social media! Find your prospects or at least give them a chance to find you!



MashBash 2013 at SXSWi

SXSW is one of the biggest events in Austin, Texas that attracts crowds from around the world. mashable just announced that it will be hosting MashBash at SXSWi again next month.  Sure to be a blast of an evening.  You can register by following the link from Mashable.com :

Join Mashable and the SXSWi community on Sunday, March 10 from 9 p.m. to 2 a.m. for an evening of music, dancing and digital inspiration, along with an open bar. And as always, there will be a few surprises along the way.

Joining us as the talent behind the turntables will be DJ Mick Boogie, whose arsenal of tunes range from 80s, rock and soul, to disco, house and electro. Make sure to come with your dancing shoes on.

Our MashBash sponsors Yappem and 3M will make the evening truly unique with their special digital activations, which will be revealed at the party.

In addition to the MashBash on Sunday night, we have some exciting plans that we’ll be announcing soon, so stay tuned!

MashBash at SXSWi 2013 Details Date: Sunday, March 10, 2013 Time: 9 p.m. to 2 a.m. Location: Speakeasy, 412 Congress Ave, Austin, Texas

RSVP Policy The event is open to all 21+ SXSWi badge holders. Please RSVP onEventbrite.Socialize Follow #MashSXSW on Twitter, Facebook, Google+, Foursquare, and Instagram.

Driving Them Away

There are so many theories out there as to how you can get followers, get likes, and increase your online presence,  but are you doing things that are driving your followers away?  Here are a few sure ways you will see a dip in your numbers!

While a little self-promotion is good for personal branding, you can take things a step too far. I’ll be the first person to admit that every now and again I’ll retweet a compliment from a follower, immediately realizing that I forgot to retweet with comment or a “thanks.” Yes, this itsy bitsy RT with comment feature is your friend. If someone tweets about something you do or why they think you’re great, make sure that you thank them in a retweet with comment, but avoid retweeting without any humbling context or word of gratitude.

About a year ago Kenneth Cole pushed “send” on an unfortunate tweet that caused a digital uproar. The fashion designer said “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online.” Ouch. Timing was everything (wrong) with this message, which was sent during the dawn of the Arab Spring; it came off as crass rather than triumphant. While online users love humor, this tweet deserved the hashtag #toosoon. Don’t make this mistake.

Services such as HootSuite make it easy to cross-post to multiple social networks. Scott Stratten, author of UnMarketing, recently shared a tweet from a company called Von Zipper (@VonZipperUSA).  The message read, “You think this post can get a thousand likes??? Let’s see if we can get there!!!” This is a perfect example of automation gone wrong. If you are using a social media dashboard, you most likely have the option to select which networks receive a tweet. Try to avoid cross-pollinating language. In other words, avoid the @s if you’re sending a message to Facebook and the “likes” if you’re posting to Twitter.

When you’re participating in the social media space, you always need to remember that in one fast click you’re defriended, blocked, or uncircled. According to a December 2011 Nielsen McKinsey survey, the number one reason Facebook users, for example, remove friends is due to offensive comments. While the digital space welcomes healthy debate, it’s not so kind to rudeness.

If I follow someone but eventually notice that they don’t follow anyone or they fail to reply to tweets, I often unfollow. Twitter is about good dialogue, having a conversation. Unless you’re the Dalai Lama (he follows no one, which somehow seems apropos), chances are that your followers will expect more engagement. Don’t sweat it if you can’t reply to every single person all the time, but at least try.

5 Reasons To Blog Away Today

It is important to understand that blogging is also social media. Blogs create their own social network based around the posts that are written and the discussion that comes from comments.

Blogging is also a source of growth for the major social media channels such as Facebook, Twitter, and LinkedIn. In order to grow an engaging and trusting social following you must share valuable resources and answer questions.

Using a blog, businesses and individuals can create content that will be of value such as how to’s, company news, product or service reviews, and more.When this content is shared on social media channels it will then provide value to followers. Here are 5 reasons why you should be blogging.

1. ) Creates valuable content you can share with your followers.

2.) Blog and RSS formats facilitate easy social media sharing for readers.

3.) Use blog comments to find relevant followers on social networks.

4.) Blogging increases web traffic and exposure to social profiles.

5.) Blog images are likeable and open to sharing networks.

Outsource It

By now, most business owner have finally realized the importance of social media. You know why you need it, but why do you need to hire a social media marketing agency to do it for you or do it yourself? Well, you can either, but we wouldn’t advise it and here’s why:

Good luck finding someone good you can afford. The AVERAGE salary for a social media marketing manager according to Salary.com is $101,969 a year. This does not include benefits that anyone decent will require. In addition to the salary requirements, you have another $12,550 to cover Social Security, retirement, healthcare, etc.

Staying current with the trends. Social media marketing and SEO are a moving target. You cannot learn something today and think that it will be the same in a year (or even the next two months). One glaring thing that comes to mind here is the practice of using posting services like Hootsuite. While there is a place for those, all you need to do is take a peek at your Facebook timeline to see that there are not nearly as many Hootsuite auto posts as there are real people who hand posted.

Keeping up with training. Another huge annual cost you will be bringing in house is training. Your employee will need to take courses and attend conferences and training events to stay current with the technologies. We spend between $6,000 and $10,000 annually in training for our employees and our marketing expert. The problem with spending this money on an employee is that all that know-how walks out the door if they leave.

Lots of hands. If you have your social media in house and your employee becomes sick or unable to do their job, there is no one to step in and pick up the ball. When you outsource your work, the social media marketing company should have multiple employees who can step in and take over your posting at a moments notice.

Time and consistency. We have worked with a number of companies who have every intention of hiring a social media marketing manager to, well, do the social media tasks. What we have found is that this person rapidly becomes busy doing other company things and the focus on tweeting, answering messages and generally minding the social media store gets diluted. Having an outside company dedicated to this allows your marketing department to keep the goals and focus in mind while directing the outsourcing agency, but the work still gets done.

Doing what you do best. If your company is not a social media marketing company, then the focus of your business needs to stay on your industry and not get mired in the social media flavor of the day. Utilizing internal talent to be doing outward facing tasks is definitely not the highest and best use of their time. It is fine to have sales people working with specific prospects, but your company as a whole has to have a plan in place to take advantage of this huge (and multi-legged) marketing opportunity.

Ramp Up Your Creativity

Learning how to fully express yourself within your business will put you at a significant advantage because it makes your brand one of a kind.  Being creative is essential to entrepreneurs because YOUR BUSINESS IS YOUR CRAFT.   There is a direct correlation between a person’s creativity and their ability to succeed. In fact, creative people are happier and tend to be paid more than their counterparts.

One of a kind companies are always more highly in demand and they can charge more than their competitors.  However I have some news to share with you that is really going to rock your world:  you can learn to be creative!!!  While some people are naturally creative, it’s also a skill that can be learned and developed. Here are a few tips you can try to ramp up your creative energy!

Let your environment inspire you to think of new ideas.  Sometimes its great to get out of your normal workspace, take your laptop to Starbucks, sit out by the pool or go to a park. It’s good to work from a new space when you are in a creative rut.

Not that I am a health guru or an exercise fanatic, but research shows that outdoor exercise stimulates our minds. Go outside for a stroll or a jog, get your blood pumping and your mind racing!

You don’t want to have the blues, but adding some blue to your workspace is said to have a calming effect on the brain and it allows us to make new connections with existing information.

You can also try to have some music playing in the background.  Music engages our senses and helps most to focus.

It can be very easy to get stuck in a rut and get burnt out, start socializing and networking with people outside of your industry.

On the topic of burn out, remember to take breaks and rest. Everyone needs to relax and recharge, which leads to better quality work and heightened levels of creative productivity.

And last but not least, while multi-tasking is a great skill, sometimes you need to stop!  Focus is a necessary component of creativity.  Do less, better. Work smarter, not harder.