As with any site, the more exposure received the better it is for your brand, in particular organic exposure. Organic is content seen by people on the site and is numbers or views that are not inflated with fake or irrelevant accounts. Although once upon a time where views came from didn’t matter, today in social media it does, and knowing what tool can help you gain exposure without hurting your brand is a valuable lesson to learn prior to using any tools.
Images have gained in popularity in 2012 and is continuing as we begin 2013, it most certainly looks to be a trend that is yet to fade into the past as visual content is not only popular by social users but by the algorithms within social networks as well as amongst image sharing niche sites like Pinterest.
Businesses have caught on to the latest trend in sharing images and are using them to relate to users on social sites but it has also become a terrific way to share your brand as well as products on sites like Pinterest, since they make it super easy for businesses by providing another way for people to click to your desired site in which images are being hosted.
Pinterest has done wonders in particular for blogs and for websites who have taken interest in creating supporting pages and picking proper images. Knowing how to properly categorize your pins and label your boards imaginatively along with a well written social description explaining the board, will help create a strong page rank for your board, since every board does and can have one.
With that said, it is not always easy depending on others to repin your pins and in some instances promoting pins can help further your reach.
An image promoting site, Reachli, helps content creators and sellers of goods measure their visually shared content with an array of tools. With the ability to promote through campaigns using Reachli not only will you be able to extend your brands reach but more importantly be able to scale the types of images that best suit your audience and hone in on those skills to strengthen your strategy and further your image sharing not only on Pinterest but elsewhere as well.
Being able to measure your efforts when sharing images in particular can help you not only connect further with like-minded people but potential customers as well and knowing what works and what doesn’t helps businesses weed out the unnecessary and instead use social sites for purposeful efforts and attain information that will make using those sites for your brand more beneficial.
Currently Reachli targets Pinterest but may expand in the future for more niche sites that target visual sharing into their insights. Reachli is ideal for your brand to be able to scale and strategize using measurable feedback that can help you target your audience better, which will then in return make for better connections when using social media.
Now you know about Facebook’s measuring algorithm, EdgeRank, you are wondering how to improve your page’s score. If you are clueless about EdgeRank, check out yesterday’s blog “Do You Have an Edge(Rank)? to learn more about it! Here are 6 tips and statistics straight from Facebook.
1. Posts between 100 and 250 characters get 60% more likes, comments and shares than posts over 250 characters. Keep it short and sweet.
2. Posting photo albums, photos and videos get 180%, 120% and 100% more engagement respectively. Posting a link as a photo with the article title and URL in the comment area will increase reach. Be visual.
3. Asking simple opinion driven questions or fill in the blanks will bring 90% more engagement that the average post. Ask your fans what you want to know.
4. Remember that 96% of your fans aren’t coming back to your page, so posting frequently is the only way to consistently reach them. Post daily.
5. Posts relating to, but not directly about your brand, perform best. For example if you are a muffin shop, your posts should be about recipes and baking tips, not politics, religion or cats. Be relevant but not pushy.
6.Test out different times to find the best time for your audience and then stick with them. Be timely in your posts, consistence is key.
If you need more help with reaching your fans on Facebook, contact Warhorse Marketing today. Our strategies and methods will help you post smarter, easier and better!
EdgeRank is the algorithm used by Facebook to determine where and what posts appear on each individual user’s newsfeed. The three variables that make up this algorithm are Affinity, Weight and Time decay.
Affinity measures the relationship between the viewing users and the creator of the story. The closer the relationship, the higher the score. This way your newsfeed will prioritize stories from let’s say your brother over some weirdo who added you a few years ago. Affinity is one way that interacting heavily with someone will increase the chance of their stories appearing on your newsfeed but your stories won’t necessarily appear on theirs.
Different types of posts carry different weights. The higher the weight, the higher the score. In order, they rank 1. Photos/ videos 2. Links 3. Plain text updates. Engagement also carries weight. If you post a plain text post but it has several comments and likes, it will also carry a heavier weight.Also. by using new Facebook features, you will be able to reach more fans because Facebook assigns higher weight to encourage usage.
How old is the post? As a post ages, it continually loses value. This way your newsfeed will always remain fresh with recent news. How quickly the post loses value or “decays” depends on the Facebook user. If you only log in once a week, there is a chance of stories that are a few days old appearing on your newsfeed.
EdgeRank matters because 96% of fans never go back to a brand’s fan page after initial engagement. Your posts are 40 -150 times more likely to reach your fans in the newsfeed than your page because 27% of all the time on spent on Facebook is looking at the newsfeed but only 16% of your fans will see your posts on average.
Now that you know what EdgeRank is and why it matters, the next step is to figure out how to improve your EdgeRank Score and get more of your fans seeing your posts! Stay tuned for tomorrow’s blog where will give you some tips for improving your EdgeRank score.
Did you know that Twitter handles more search queries per month than Yahoo! and Bing combined?
I know many out there have been simply using Twitter as a social tool – chatting with others and keeping in touch with my wolf pack – and for some reason it doesn’t occur that Twitter is also a powerful research tool.
Well, Twitter: message received.
Don’t just use Twitter to make connections: use it to stay on top of the latest trends in your industry, learn new skills, and become the entrepreneurial rock star you’ve always wanted to be.
Below are 20 hashtags you can use on your quest for total world domination.
|#B2B||Business to business.|
|#B2C||Business to consumer.|
|#business||Business news & resources.|
|#consumers||Discuss buying behaviors.|
|#DIY||Combine with other business hashtags to learn new skills.|
|#entrepreneurs||Meet others launching & running their own businesses.|
|#HowTo||Combine with other business hashtags to learn new strategies.|
|#innovation||Learn about others breaking the mold in their industry.|
|#marketing #mktg||Marketing news, resources and best practices.|
|#networking||Online & offline networking tips and best practices.|
|#retail||Links & resources for the retail industry.|
|#smallbiz #smallbusiness||Tracks conversations & small business resources.|
|#socialmedia #sm||Insights & advice to refine social media strategy.|
|#startup #startups||Startup news, resources and advice.|
|#tutorial||Combine with other business hashtags to find specific tutorials.|
Chances are, as a small business owner, at least some part of your day is spent pondering exactly how to make your business stand head and shoulders above the rest.
It’s an important question and well worth whatever time you devote to answering it. Fortunately there are a few simple things you do right now, using social media, that will likely put you ahead of your competition, or at least on an even footing.
You should have a voice. One of the most important elements every business needs is a unique voice and personality. This is especially true online. People want to connect with other people, not nameless, faceless companies. Small businesses can set themselves apart from the pack by standing for something. What separates the companies with fans, from companies that compete on price is that they believe in something bigger than themselves.
One of the best ways to connect with people is to engage them emotionally is by sharing a common bond and rallying against a common threat. This gets people to “buy in” emotionally and you’ll have a better chance of standing out from everyone else and sticking in their minds.
There’s no better tool for these things than social media!