You Get What You Pay For!

There are many facets that make up Warhorse Marketing Corp.  A few of the services we offer include professional social media marketing management, web design, and SEO services, just to name a few.  To take a look at all of the services we offer, click here. One of the most beneficial services we offer is continuing education seminars for attorneys in association with Dr. Lance Platt of Platt and Associates.

Lance Platt is a renowned expert and in the words of one of his clients:

“Dr. Lance Platt is nationally recognized as the foremost expert for training practitioners and instructors in NHTSA standardized field sobriety testing (SFST). His advanced degrees (Masters level and Ph.D) in teaching have helped him reach the pinnacle position in America as a trainer of any person wanting the inside story about the reliability and validity of these roadside agility exercises when administered by marginally trained police officers. An added “plus” for Lance is his prior work as a police officer in Texas, which helps him relate well to law enforcement officers. This prior experience in the field also helps Lance deflect a prosecutor’s questions about the basis of his opinions given at pre-trial motions or at trial of a case involving field sobriety testing.”

When you, as an attorney, invest into yourself by taking these courses, you can easily justify your rates to your clients.  You increase your value and you can increase your fees.  The saying “You get what you pay for”, is certainly true when it comes to attorneys.  Clients pay for experience, knowledge, training and certifications.  If you don’t have those, what makes you better than the next attorney? The courses are proven to help attorneys win more cases.  Take a look at what other clients are saying about Dr. Lance Platt and find out more about him here!

Next month, we are offering two DRE Overview Courses.  The first class will be in Philadelphia on September 20-21, 2013. We will be in West Virginia on September 24-25, 2013.  We are offering these courses at a reduced rate if you register before September 1, 2013 as part of our End Of Summer Promotion, so reserve your spot today!  For more information on the courses we are offering, click here!

Social Media Support For Dorner

Social media can certainly be a way to generate a buzz.  It is a powerful tool to get the word out about anything you want people to know about.  One of the hottest topics on social media is the Chris Doner case.  It seems that he has gained quite a following in his death, as being one who was a “good guy gone bad” in his attempt to expose corruption within the LAPD.

Surely more and more will come out about this case and the facts surrounding it in the days to come.  How do you feel about this case getting so much attention and support through social media?  Do you see Dorner as a “cop-killing lunatic” or do you see him as a vigilante of sorts who had enough?

Seeing how much support he has through social media should show you the power social media has today.  What are you doing to spread the word about your business through social media? Are you using this tool to maximize your potential?



Social Saavy Nuns

When Sister Elaine Lachance devoted herself to a religious life straight out of high school in 1959, her religious order had more than a dozen convents in the U.S. with nearly 260 sisters.

Today, the Good Shepherd Sisters of Quebec, based in Canada, has just five convents in Maine and Massachusetts with 56 sisters. The youngest is 64 years old, and it has been more than 20 years since a new member joined.

Rather than leave the future of the convents to prayer and chance, Lachance has turned to the Internet. She is using social media and blogging to attract women who feel the calling to serve God and their community.

She says she had her awkward moments when she began using Facebook and writing blog posts.

“But I knew I had to go there, that I had to do it,” said Lachance, who turned 70 on Sunday. “You have to go where the young people are. And that’s where they are.”

This is a great example of finding out where your target market is and then going to them to bring them to your business, or in Lachance’s case, convent.

The fact is people, old and young, believers and non-believers are on social media.  If you aren’t there, then you are missing prospects.  You aren’t coming close to reaching people who may not even realize that you have something to offer that they can benefit from.  Now is the time, to get involved with social media! Find your prospects or at least give them a chance to find you!



MashBash 2013 at SXSWi

SXSW is one of the biggest events in Austin, Texas that attracts crowds from around the world. mashable just announced that it will be hosting MashBash at SXSWi again next month.  Sure to be a blast of an evening.  You can register by following the link from Mashable.com :

Join Mashable and the SXSWi community on Sunday, March 10 from 9 p.m. to 2 a.m. for an evening of music, dancing and digital inspiration, along with an open bar. And as always, there will be a few surprises along the way.

Joining us as the talent behind the turntables will be DJ Mick Boogie, whose arsenal of tunes range from 80s, rock and soul, to disco, house and electro. Make sure to come with your dancing shoes on.

Our MashBash sponsors Yappem and 3M will make the evening truly unique with their special digital activations, which will be revealed at the party.

In addition to the MashBash on Sunday night, we have some exciting plans that we’ll be announcing soon, so stay tuned!

MashBash at SXSWi 2013 Details Date: Sunday, March 10, 2013 Time: 9 p.m. to 2 a.m. Location: Speakeasy, 412 Congress Ave, Austin, Texas

RSVP Policy The event is open to all 21+ SXSWi badge holders. Please RSVP onEventbrite.Socialize Follow #MashSXSW on Twitter, Facebook, Google+, Foursquare, and Instagram.

Driving Them Away

There are so many theories out there as to how you can get followers, get likes, and increase your online presence,  but are you doing things that are driving your followers away?  Here are a few sure ways you will see a dip in your numbers!

While a little self-promotion is good for personal branding, you can take things a step too far. I’ll be the first person to admit that every now and again I’ll retweet a compliment from a follower, immediately realizing that I forgot to retweet with comment or a “thanks.” Yes, this itsy bitsy RT with comment feature is your friend. If someone tweets about something you do or why they think you’re great, make sure that you thank them in a retweet with comment, but avoid retweeting without any humbling context or word of gratitude.

About a year ago Kenneth Cole pushed “send” on an unfortunate tweet that caused a digital uproar. The fashion designer said “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online.” Ouch. Timing was everything (wrong) with this message, which was sent during the dawn of the Arab Spring; it came off as crass rather than triumphant. While online users love humor, this tweet deserved the hashtag #toosoon. Don’t make this mistake.

Services such as HootSuite make it easy to cross-post to multiple social networks. Scott Stratten, author of UnMarketing, recently shared a tweet from a company called Von Zipper (@VonZipperUSA).  The message read, “You think this post can get a thousand likes??? Let’s see if we can get there!!!” This is a perfect example of automation gone wrong. If you are using a social media dashboard, you most likely have the option to select which networks receive a tweet. Try to avoid cross-pollinating language. In other words, avoid the @s if you’re sending a message to Facebook and the “likes” if you’re posting to Twitter.

When you’re participating in the social media space, you always need to remember that in one fast click you’re defriended, blocked, or uncircled. According to a December 2011 Nielsen McKinsey survey, the number one reason Facebook users, for example, remove friends is due to offensive comments. While the digital space welcomes healthy debate, it’s not so kind to rudeness.

If I follow someone but eventually notice that they don’t follow anyone or they fail to reply to tweets, I often unfollow. Twitter is about good dialogue, having a conversation. Unless you’re the Dalai Lama (he follows no one, which somehow seems apropos), chances are that your followers will expect more engagement. Don’t sweat it if you can’t reply to every single person all the time, but at least try.

5 Reasons To Blog Away Today

It is important to understand that blogging is also social media. Blogs create their own social network based around the posts that are written and the discussion that comes from comments.

Blogging is also a source of growth for the major social media channels such as Facebook, Twitter, and LinkedIn. In order to grow an engaging and trusting social following you must share valuable resources and answer questions.

Using a blog, businesses and individuals can create content that will be of value such as how to’s, company news, product or service reviews, and more.When this content is shared on social media channels it will then provide value to followers. Here are 5 reasons why you should be blogging.

1. ) Creates valuable content you can share with your followers.

2.) Blog and RSS formats facilitate easy social media sharing for readers.

3.) Use blog comments to find relevant followers on social networks.

4.) Blogging increases web traffic and exposure to social profiles.

5.) Blog images are likeable and open to sharing networks.

Outsource It

By now, most business owner have finally realized the importance of social media. You know why you need it, but why do you need to hire a social media marketing agency to do it for you or do it yourself? Well, you can either, but we wouldn’t advise it and here’s why:

Good luck finding someone good you can afford. The AVERAGE salary for a social media marketing manager according to Salary.com is $101,969 a year. This does not include benefits that anyone decent will require. In addition to the salary requirements, you have another $12,550 to cover Social Security, retirement, healthcare, etc.

Staying current with the trends. Social media marketing and SEO are a moving target. You cannot learn something today and think that it will be the same in a year (or even the next two months). One glaring thing that comes to mind here is the practice of using posting services like Hootsuite. While there is a place for those, all you need to do is take a peek at your Facebook timeline to see that there are not nearly as many Hootsuite auto posts as there are real people who hand posted.

Keeping up with training. Another huge annual cost you will be bringing in house is training. Your employee will need to take courses and attend conferences and training events to stay current with the technologies. We spend between $6,000 and $10,000 annually in training for our employees and our marketing expert. The problem with spending this money on an employee is that all that know-how walks out the door if they leave.

Lots of hands. If you have your social media in house and your employee becomes sick or unable to do their job, there is no one to step in and pick up the ball. When you outsource your work, the social media marketing company should have multiple employees who can step in and take over your posting at a moments notice.

Time and consistency. We have worked with a number of companies who have every intention of hiring a social media marketing manager to, well, do the social media tasks. What we have found is that this person rapidly becomes busy doing other company things and the focus on tweeting, answering messages and generally minding the social media store gets diluted. Having an outside company dedicated to this allows your marketing department to keep the goals and focus in mind while directing the outsourcing agency, but the work still gets done.

Doing what you do best. If your company is not a social media marketing company, then the focus of your business needs to stay on your industry and not get mired in the social media flavor of the day. Utilizing internal talent to be doing outward facing tasks is definitely not the highest and best use of their time. It is fine to have sales people working with specific prospects, but your company as a whole has to have a plan in place to take advantage of this huge (and multi-legged) marketing opportunity.

Ramp Up Your Creativity

Learning how to fully express yourself within your business will put you at a significant advantage because it makes your brand one of a kind.  Being creative is essential to entrepreneurs because YOUR BUSINESS IS YOUR CRAFT.   There is a direct correlation between a person’s creativity and their ability to succeed. In fact, creative people are happier and tend to be paid more than their counterparts.

One of a kind companies are always more highly in demand and they can charge more than their competitors.  However I have some news to share with you that is really going to rock your world:  you can learn to be creative!!!  While some people are naturally creative, it’s also a skill that can be learned and developed. Here are a few tips you can try to ramp up your creative energy!

Let your environment inspire you to think of new ideas.  Sometimes its great to get out of your normal workspace, take your laptop to Starbucks, sit out by the pool or go to a park. It’s good to work from a new space when you are in a creative rut.

Not that I am a health guru or an exercise fanatic, but research shows that outdoor exercise stimulates our minds. Go outside for a stroll or a jog, get your blood pumping and your mind racing!

You don’t want to have the blues, but adding some blue to your workspace is said to have a calming effect on the brain and it allows us to make new connections with existing information.

You can also try to have some music playing in the background.  Music engages our senses and helps most to focus.

It can be very easy to get stuck in a rut and get burnt out, start socializing and networking with people outside of your industry.

On the topic of burn out, remember to take breaks and rest. Everyone needs to relax and recharge, which leads to better quality work and heightened levels of creative productivity.

And last but not least, while multi-tasking is a great skill, sometimes you need to stop!  Focus is a necessary component of creativity.  Do less, better. Work smarter, not harder.

Integrate Facebook and Pinterest

Of course we all know about the rise of Pinterest by now, but did you know that it generates more traffic than Twitter and more revenue per click than Facebook? That being said, if you are only using Pinterest for personal use, your business is missing out on customers galore!

One thing that is really important is to streamline your marketing efforts.  Integrating your Pinterest into your Facebook marketing will generate more exposure because Facebook has over 800 million users!  You need followers for Pinterest to really work for you, so take advantage of the Facebook fans  you already have and give them a chance to be your Pinterest followers!

Adding a Pinterest tab to your Facebook page will give your Pinterest account more visibility and encourage fans to see you in a different light on a new platform.  Even if some of the information you have on Pinterest is from your website, they will see the sme information in a much different way. We all know that images grab the eye more so than text, so people may have an interest to read more rather than skim over what you have posted before on other platforms.

If you are ready to integrate your Facebook and Pinterest Marketing accounts, all you need to do is Click here for your Pinterest tab!

5 Key Players

There are many types of social media users, but only a few key players you want on your side.  Take a look at the 5 types of social media followers your brand needs to seek out. Find out why you need them to take your social media marketing to the next level.

The Early Adopter is one who stays informed, quickly soaks up the latest worthy trends in social media. This user is like a sponge for new information and technology.  They will post information about social networking developments and comment on updates, good or bad. You need users like this because they know “all things cool” and trending right now.  They have an engaged social following.

The Social Sharer communicates almost exclusively via links, retweets, Facebook and Pinterest.  They usually post the same update across all of the social media platforms they use, making sure to use hashtags, people tags and location tags.   You need this user because when they share your information, it will be cross-shared to all of the other sites they use, thus increasing the power of your posts.

The Born Follower is the one who will add you, like you or follow you because others in their social circle have done the same. They usually don’t say much but they are more likely to be swayed to your service or product,even if it is because of the pack mentality.  They can be inspired by your brand and turn into a Popular Powerhouse for your brand.  97% of consumers listen to their friends and family before anyone else when making purchases, so this is why this type of user is good for you.

The Popular Powerhouse is the user whose posts can generate 100 comments, 200 retweets and 75 shares.  Once they praise your brand you will notice an influx of new followers from their network. You need this type of user because their influence makes them the perfect person to help create new followers out of former skeptics.

The Basement-Dwelling Hater is the user that initially you don’t even want to deal with,  but you must. They comment that your content is lame, your attempts to start conversation are “uninspired” but turning these trolls into dedicated followers can be the greatest thing to happen to your brand. Ignoring them  or deleting their negative posts will not improve your image, how you chose to respond them can.  86% of consumers who complain on Twitter want a response.  33% actually got a response, but 75% of those were satisfied with the response they got!

With the millions of people out there using social media, there are plenty of other categories of users, but these are the ones you should have on your team.  Do you recognize any of these types of followers from your social media following? What are you doing to attract and engage these types of followers to your brand?