By now, most business owner have finally realized the importance of social media. You know why you need it, but why do you need to hire a social media marketing agency to do it for you or do it yourself? Well, you can either, but we wouldn’t advise it and here’s why:
Good luck finding someone good you can afford. The AVERAGE salary for a social media marketing manager according to Salary.com is $101,969 a year. This does not include benefits that anyone decent will require. In addition to the salary requirements, you have another $12,550 to cover Social Security, retirement, healthcare, etc.
Staying current with the trends. Social media marketing and SEO are a moving target. You cannot learn something today and think that it will be the same in a year (or even the next two months). One glaring thing that comes to mind here is the practice of using posting services like Hootsuite. While there is a place for those, all you need to do is take a peek at your Facebook timeline to see that there are not nearly as many Hootsuite auto posts as there are real people who hand posted.
Keeping up with training. Another huge annual cost you will be bringing in house is training. Your employee will need to take courses and attend conferences and training events to stay current with the technologies. We spend between $6,000 and $10,000 annually in training for our employees and our marketing expert. The problem with spending this money on an employee is that all that know-how walks out the door if they leave.
Lots of hands. If you have your social media in house and your employee becomes sick or unable to do their job, there is no one to step in and pick up the ball. When you outsource your work, the social media marketing company should have multiple employees who can step in and take over your posting at a moments notice.
Time and consistency. We have worked with a number of companies who have every intention of hiring a social media marketing manager to, well, do the social media tasks. What we have found is that this person rapidly becomes busy doing other company things and the focus on tweeting, answering messages and generally minding the social media store gets diluted. Having an outside company dedicated to this allows your marketing department to keep the goals and focus in mind while directing the outsourcing agency, but the work still gets done.
Doing what you do best. If your company is not a social media marketing company, then the focus of your business needs to stay on your industry and not get mired in the social media flavor of the day. Utilizing internal talent to be doing outward facing tasks is definitely not the highest and best use of their time. It is fine to have sales people working with specific prospects, but your company as a whole has to have a plan in place to take advantage of this huge (and multi-legged) marketing opportunity.