When Sister Elaine Lachance devoted herself to a religious life straight out of high school in 1959, her religious order had more than a dozen convents in the U.S. with nearly 260 sisters.
Today, the Good Shepherd Sisters of Quebec, based in Canada, has just five convents in Maine and Massachusetts with 56 sisters. The youngest is 64 years old, and it has been more than 20 years since a new member joined.
Rather than leave the future of the convents to prayer and chance, Lachance has turned to the Internet. She is using social media and blogging to attract women who feel the calling to serve God and their community.
She says she had her awkward moments when she began using Facebook and writing blog posts.
“But I knew I had to go there, that I had to do it,” said Lachance, who turned 70 on Sunday. “You have to go where the young people are. And that’s where they are.”
This is a great example of finding out where your target market is and then going to them to bring them to your business, or in Lachance’s case, convent.
The fact is people, old and young, believers and non-believers are on social media. If you aren’t there, then you are missing prospects. You aren’t coming close to reaching people who may not even realize that you have something to offer that they can benefit from. Now is the time, to get involved with social media! Find your prospects or at least give them a chance to find you!