Website Guidelines

The website guidelines on this page are for general information only.  Before you build a new website you should look at the websites of your competitors in your local area to see what information they provide.  Although you do not want to duplicate their content, doing a thorough review of your competitor sites will tell you what information is generally conveyed on these sites, and provide you a starting point for mapping out your unique website.  Paying particular attention to these top three website guidelines will help you create a more useful user experience for the visitors of your site.

Website Structure

The first place to start any new website design process is to begin by looking at the structure of your site.  If you are creating an entirely new structure you are free to design the site with virtually no limitations.  If you are going to convert and existing site, however, there are some things you will need to do to make sure people can still find your existing content until the search engine bots have fully indexed your new site.

The first thing you need to be aware of when designing a site is that most people who click on links of a website click on links located in the upper left corner of the page most often.  From that corner the effectiveness of links decreases as the content radiates out from the upper left corner to the lower right corner.  You also want to bear in mind that most people will click on links located above the fold.  The fold is the information displayed on a webpage after it is loaded, but before a user has to scroll down the page.  Read more about website structure guidelines on this page.

Content Guidelines

Generally speaking you want to have between 350 and 500 words per webpage.  If you have less than 350 words the odds of that page being marked as spam increases.  If you have above 500 words then you should attempt to break the page up into separate pages.  People do not generally want to read long articles on a webpage; especially from a mobile device.  Read more about webpage content guidelines here.


Images are a great way to increase the interest in your visitors about the content on your pages.  Images can provide a visual snapshot about the relevancy of your content to the search term the visitor has entered into a search engine.  Images can also be optimized by including meta tags, descriptions, and file names that are relevant to the keywords contained on the page.

If you need help building your new site contact us by filling out the contact form on this page, or call us at 855 WAR HORSE for a free consultation.  We have some great template sites that can be customized to fit your needs, or can build you an entirely new, custom site according to your specifications.